Volume 3, Issue 1 (1-2017)                   ATVSPORT 2017, 3(1): 1-17 | Back to browse issues page

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Kim M, Lee Y. Serious leisure characteristics of older adult volunteers: The case of an international sporting event. ATVSPORT. 2017; 3 (1) :1-17
URL: http://europeansp.org/article-2-24-en.html
Department of sports, leisure, and recreation, School of Natural Sciences, Soonchunhyang University, Seoul, Korea, Assistant Professor in Leisure Sport
Abstract:   (91 Views)
The current study commenced with a primary purpose of investigating the serious leisure characteristics of older adult volunteers in an international sporting event. The subjects were systematically divided into two distinct segments pertaining to the different level of serious leisure characteristics via hierarchical and k-means clustering technique. Multiple regression analysis was conducted to discover the correlational relationship between each segment and serious leisure qualities in terms of volunteer experience and repeat volunteering intention. Research results revealed that durable benefit is significantly correlated with older adults with higher level of serious leisure characteristics. Older adults with lower level serious leisure characteristics are essentially casual leisure volunteers significantly correlated with perseverance, identity, and personal effort qualities.
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Received: 2019/08/7 | Accepted: 2019/08/7 | Published: 2019/08/7

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